Son: the guest (2018)

Authentic Korean exorcism

OCN is a South Korean premium drama channel that not only specializes in films but also actively produces high-quality original series, primarily in the crime and thriller genres. This unique position, marked by high production quality and a genre-bending narrative style, is comparable to North American networks like FX or AMC.

My Role - Brand Designer

As part of a 4-person creative team, I collaborated on the full campaign from concept to delivery. We analyzed the script, synopsis, and marketing plan together, brainstorming how to amplify the drama's core appeal through visual storytelling while defining mood, concept, storyboards, editing style, and sound direction.

• Logo Development Designed a hand-scratched calligraphy logo resembling marks made by tree branches to establish a new genre identity of 'Korean Real Exorcism'. Meticulously adjusted stroke weight, angle, and letter spacing to eliminate the visual discord between 'The Guest' and '손(Son)', creating a unified visual language.

• Key Visual Set an ancient sacred tree adorned with colorful traditional ribbons as the key visual to convey the ambivalent emotions of 'Korean spiritual sacredness and ominousness'. Positioned as a K-occult IP differentiated from Western horror.

• Online Virality Created a motion poster featuring the sound of a shaman chanting sutras, generating social media buzz.

⇒ Achieved 109% of target viewership, pioneered the 'Korean Occult' genre category

Key Deliverables

• Logo Design Direction

• Teaser & Promo Videos (Concept to Final Edit)

• Key Art & Posters (Creative Direction & Quality Control)

• On-Set Production Direction

• Full Post-Production (Edit, Sound, CG, Color)