Life on Mars
Based on the BBC Original Series
2018
Client: OCN
Trailer
Life on Mars (2018)
Korean adaptation of the BBC original series
Integrated marketing campaign for OCN's Korean remake of BBC's acclaimed sci-fi crime drama. Led brand identity, promotional videos, teasers, and key art development to establish the show's unique time-slip narrative and retro aesthetic.
→ Achieved 107% of target viewership Parodied in Malaysian KFC commercial, gaining global buzz
OCN is South Korea's premium genre drama channel, known for high-quality crime and thriller series—comparable to FX or AMC in North America.
My Role - Brand Designer
Collaborated as part of a 4-person creative team on the full campaign from script analysis to final delivery, contributing to visual storytelling strategy and defining mood, concept, and storyboards.
Key Deliverables
Logo Design Direction
Teaser & Promo Videos (Concept to Final Edit)
Key Art & Posters (Creative Direction & Quality Control)
On-Set Production Direction
Full Post-Production (Edit, Sound, CG, Color)
Trailer
Trailer Utilized heart monitor sound effects and doctor's calls to convey the time-slip premise between 1988 and 2018. Employed dolly zoom technique to dramatically portray Han Tae-joo's disoriented state.
Impact & Recognition
This video demonstrated its influence, resulting in its parody in a marketing TVCF by the global brand, KFC Malaysia.
Episode 3 & 4 Preview
Constructed impactful teaser cuts centered on the moment the protagonist falls into 1988.
Episode 7 & 8 Preview
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