Bad Guys: City of Evil (2017)

An action noir drama where anti-heroes fight corruption by taking down a powerful criminal cartel. This spinoff of OCN's hit series "Bad Guys" became one of OCN's highest-rated dramas.

OCN is a South Korean premium drama channel that not only specializes in films but also actively produces high-quality original series, primarily in the crime and thriller genres. This unique position, marked by high production quality and a genre-bending narrative style, is comparable to North American networks like FX or AMC.

My Role - Brand Designer

As part of the creative team, I collaborated on campaign strategy and creative development. We analyzed the script, synopsis, and marketing plan together, brainstorming how to amplify the drama's core appeal through visual storytelling while defining mood, concept, storyboards, editing style, and sound direction.

While strategic planning was collaborative, each team member owned their assigned videos end-to-end. I led the complete production process for my assigned promos from on-set direction through post-production, including editorial structure, video editing, sound design, CG/VFX integration, and color grading.

Teaser & Trailer & Character ID Developed concept, edited footage, created motion graphics, and designed sound for the teaser and trailer, establishing the dark, intense atmosphere of the series.

Key Deliverables

• Logo Design Direction

• Promo Videos (Concept to Final Edit)

• Key Art & Posters (Creative Direction & Quality Control)

• Full Post-Production (Edit, Sound, CG, Color)