All about the Movies ID (2016)

A dynamic and witty Brand ID (Identity) created as part of chCGV's annual network campaign to introduce the 2016 film lineup. The sequence utilized engaging motion graphics to present the diverse movie slate in a friendly and accessible manner for viewers.

chCGV is South Korea's 24-hour movie channel operated by CJ ENM, offering a curated selection of Korean and international films. Think of it as Korea's version of TCM or HBO's movie programming.

My Role - Designer & Motion Artist (End-to-End Production)

• Creative Concept & Visual Identity: Conceptualized the "AtoZ" theme and developed the overall visual style for the campaign's Brand ID.

• Motion Graphics Design & Animation: Designed and executed all motion graphics elements, translating the 2016 film lineup into witty and dynamic visual sequences.

• Final Broadcast Package: Delivered the final, broadcast-ready network identity sequence.

Awards & Recognition:

• 2016 PROMAX BDA GOLD WINNER