TVING x Apple TV+ Launch Campaign

When Apple TV+ launched its brand zone on TVING in December 2024, I developed an integrated launch campaign combining co-branding identity, promotional content, and in-app activation to maximize launch impact.

My Role – Director of Marketing & Design

Co-Branding Logo Developed the TVING x Apple TV+ co-branding logo, which continues to be used across all marketing materials.

Launch Trailer Produced the launch trailer celebrating the partnership, aired as TVCF for one week nationwide.

D-Day Doodle Campaign Created a 4-day countdown doodle series (D-3 to D-Day) displayed on the TVING app's main screen logo position. Each day featured a unique logo motion building anticipation for the Apple TV+ launch.